Cookie Policy
This Cookie Policy explains how BodyAlign uses cookies and similar technologies to recognise you when you visit our website. It describes what these technologies are and why we use them, along with your rights to control how we apply them. Cookies are small data files placed on your computer or mobile device when you visit a website, helping us provide a better user experience — from remembering the items in your shopping cart to preserving your preferences for future visits.
Why We Use Cookies
We use cookies for several reasons. Some are required for technical purposes so our website can operate; we refer to these as essential or strictly necessary cookies. Others enable us to track and target the interests of users to enhance the experience on our website — for example, remembering the items in your shopping cart and your preferences for future visits.
Because BodyAlign is an online store for fitness, stretching, and myofascial release tools, certain features depend on cookies to function at all. When you browse foam rollers, add a peanut massage ball to your cart, or compare a knee support sleeve, that session state is preserved through cookie data. Without it, your shopping cart would empty each time you moved between pages.
Cookies also help us understand which products — from muscle massage rollers to back support cushions — visitors engage with most, so we can keep our catalog organised and our educational guides on muscle recovery and flexibility routines relevant to the people who read them.
Types of Cookies Used
The cookies used on our site generally fall into three categories. We do not use advertising cookies that track your behaviour across other websites.
Necessary for basic website functionality. These cookies allow the shopping cart, checkout, and login areas to operate so you can purchase foam rollers, massage balls, and stretching equipment without interruption.
Help us improve the site's speed and performance by recording how pages load and whether error messages appear, so we can keep product pages and educational guides running smoothly.
Help us understand how visitors interact with the site by collecting and reporting information anonymously — which product categories are viewed, how long guides are read, and where visitors arrive from.
Managing Cookie Preferences
You have the right to decide whether to accept or reject cookies. You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, though your access to some functionality and areas of our website may be restricted.
Most browsers allow you to see what cookies you have and delete them on an individual basis. Settings are typically found under "Preferences" or "Internet Options" in the browser menu. The links below point to official guidance from the most common browsers:
Third-Party Cookies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the website. For example, we use analytics services to help us understand how users reach our site and which pages are most popular.
These third parties may use cookies to collect information about your online activities over time and across different websites. This data helps us see which product categories — from myofascial release tools and resistance bands to yoga mats and knee brace options — draw the most interest, and which of our stretching and flexibility guides readers return to.
We do not authorise third parties to use cookies to build a profile of your browsing for advertising on other sites. Third-party cookies on BodyAlign serve analytics and site performance only.
Duration of Cookies
Session Cookies
Session cookies only exist while your browser is open and are deleted automatically when you close it. They keep your shopping cart active while you browse — adding a massage ball, removing a knee support sleeve, or proceeding through checkout — and disappear once your visit ends.
Persistent Cookies
Persistent cookies survive after your browser is closed and can be used by websites to recognise your computer when you re-open your browser and browse the internet again. They allow us to remember preferences such as your preferred product categories or guide topics on future visits.
We use both session and persistent cookies on our site. Session cookies handle your active shopping experience; persistent cookies help us recognise returning visitors and keep preferences in place — such as which fitness bands or back support cushions you viewed last time — without requiring you to sign in again.
Updates to This Policy
We may update this Cookie Policy from time to time to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the bottom of this policy indicates when it was last updated. If we make material changes to how we handle cookies, we will revise that date and, where appropriate, provide a clearer summary of what has changed so you can review and adjust your preferences.
Questions About This Policy
If you have any questions about how BodyAlign uses cookies or this policy, our team is available during working hours to help.
Other Legal Documents
You may also want to review our other policy pages, which cover how we handle personal data and the terms that apply when you shop with us.
BodyAlign — Cookie Policy — Last updated 06 August 2026
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